Dear Lovely,
Today is a truly special day—a moment to celebrate 20 incredible years of beauty, confidence, and unforgettable memories!
Since our launch on March 15, 2005, we have had the honor of bringing joy to countless brides, bridesmaids, mothers, and party-goers, helping them celebrate life's most special moments. It has been an incredible journey, and we couldn't have done it without you—our valued customers. Your trust and support have been the driving force behind everything we do, and for that, we are truly grateful.
To thank you, we're celebrating with an exclusive 20th Anniversary Sale, featuring SITEWIDE savings on stunning dresses and accessories.
Exciting News! Due to popular demand, we’re extending our 20th Anniversary Sale until March 31! This is your last chance to enjoy exclusive savings on stunning dresses and accessories—shop now before the celebration ends!
SHOPPING TIPS:
Maximize Your Savings
- Bundle & Save More – Shop together with family or friends to unlock bigger discounts!
- Bridal Must-Haves – Pair your wedding dress with veils, jewelry & heels for a complete look.
- Wedding Wardrobe – Get your bridal gown + reception dress + little white dress all at once.
- Season-Ready Styles – Secure lightweight, breathable gowns perfect for spring & summer.
- Complete the Wedding Party – Brides, don’t forget dresses for mothers & bridesmaids!
- Final Touches – Add accessories like shapewear, cover-ups & elegant jewelry.
SHOPPING TIPS:
Event Dress Deals
- Bridesmaid Perks – Order as a group for a perfectly coordinated wedding party.
- Prom & Formal Glam – Get your dream dress & match it with stylish heels.
- Wedding Guests – Find floral, pastel & elegant dresses for the new season.
- Mother of the Bride/Groom Styles – Find a dress that complements the wedding theme.
- The Perfect Pairing – Match your event dress with statement jewelry & an evening bag.
- Head-to-Toe Elegance – Add shapewear or a cover-up for a flawless final look.
Notes:
- Shipping fee does not count towards the minimum purchase total.
- Discounts do not apply to Shipping, Previous Purchases, Price Difference items, Clearance items or Gift Cards, and they cannot be combined with any other shipping offers or discounts on your entire order.
- Event Dresses Offer: Enjoy 20% Off discounts on a wide range of event dresses, including bridesmaid dresses, wedding guest dresses, mother dresses, formal & evening dresses, flower girl dresses, cocktail & party dresses, military ball dresses, prom dresses, homecoming dresses, graduation dresses, and more.
- TBD Options: Not sure about color or size? Use our To Be Determined (TBD) option to lock in sale prices and secure your style. Order Now, Decide Later! Learn more
- Don’t wait! Our 20th Anniversary Sale ends March 31 PDT. Popular styles are selling fast, and once they're gone, they’re gone!
Start Shopping Now & Celebrate 20 Years with Us!
Best-selling Wedding Dresses
-
-
-
14% offA-Line Court Train Tulle Wedding Dress CW2336
From USD $769.00 USD $899.00USD $769.00USD $769.00 USD $899.00 -
-
46% offA-Line Sweep-Brush Train Lace Tulle Wedding Dress CW3119
From USD $199.00 USD $369.00USD $199.00USD $199.00 USD $369.00 -
46% offA-Line Sweep-Brush Train Lace Tulle Wedding Dress CW3103
From USD $199.00 USD $369.00USD $199.00USD $199.00 USD $369.00 -
-
-
Trumpet-Mermaid Chapel Train Lace Tulle Wedding Dress CW3135
From USD $799.00USD $799.00USD $799.00
2025 New Arrivals
Best-selling Bridesmaid Dresses
-
A-Line Floor Length Sparkling Tulle Bridesmaid Dress Formal Dresses CB0616
USD $139.00USD $139.00USD $139.00 -
Trumpet-Mermaid Sweep-Brush Train Stretch Crepe Bridesmaid Dress CS0591BM
USD $159.00USD $159.00USD $159.00 -
-
-
A-Line Floor Length Velvet Bridesmaid Dress Formal Dresses CB0367
USD $139.00USD $139.00USD $139.00 -
A-Line Floor Length Sparkling Tulle Bridesmaid Dress Formal Dresses CB0608
USD $139.00USD $139.00USD $139.00 -
A-Line Floor Length Sparkling Tulle Bridesmaid Dress Formal Dresses CB0609
USD $119.00USD $119.00USD $119.00 -
Sheath-Column Floor Length Chiffon Bridesmaid Dress Formal Dresses CB0344
USD $109.00USD $109.00USD $109.00 -
Prom Dresses
-
-
Trumpet-Mermaid Sweep-Brush Train Stretch Crepe Formal Dress CS0591
USD $159.00USD $159.00USD $159.00 -
15% offA-Line Maxi Metallic Formal Dress CS0656
USD $169.00 USD $199.00USD $169.00USD $169.00 USD $199.00 -
-
-
-
-
-
Sweetheart Spaghetti Straps Applique A Line Tulle Prom Dresses CS0943
USD $199.00USD $199.00USD $199.00
Plus Size Dresses
-
-
-
-
-
-
-
-
A-Line Sweep-Brush Train Jacquard Satin Wedding Dress CW3481
From USD $599.00USD $599.00USD $599.00 -
