2025 Black Friday & Cyber Monday Sale - 40% Discounts and More

Lovely, Get Your Cart Ready for Our Biggest Sale of the Year! Our biggest sale of the year, no, ever… is around the corner! This is the time of year to save big on your wedding dress, special occasion dresses, and other items. Be sure to pay attention to the timing to avoid any shipping delays.

To avoid the craziness of the end of the month, we also hold a Pre-Black Friday Sale. It’s the perfect chance to find your dream dress without the stress, style up for any special event, and grab fantastic bargains on our clearance sale items.

Don't forget to register to get the coupons in time!

Pre-Black Friday Sale (11/14 - 11/20 PST)

40% Off Order $1099

25% Off Event Dresses

Extra 10% Off Clearance Styles

Official Black Friday Sale (11/24 - 12/07 PST)

40% Off Order $1099

30% Off Order $799

25% Off Order $499

15% Off Sitewide, No Minimum

SHOPPING TIPS:

Get Ready

1. Subscribe for Exclusive Coupons Subscribe Now

2. Plan Ahead – Add to Cart Early

TBD Options: Lock in sale prices now, decide color or size later. Learn more
Measurements: Prepare accurate measurements for custom styles. Guide.
Color Confirmation: Order Swatches early to confirm colors
Bridesmaid & Group Coordination: Share the sale to finalize dress and accessory choices together.
Accessories: Add accessories like veils, jewelry, shoes, or more to maximize discounts.
Stylist help: Need advice or style suggestions? Chat with us now.
Bundle Up & Save More: Shop across categories for bigger savings. See details below!

3. Payment Tips:

Ensure funds and backup payment options are ready.
Buy Now, Pay Later: PayPal, Afterpay, Affirm, or Klarna — all interest-free.

Subscribe Now

NOTES

Offer Details

Currency: All order thresholds (e.g., $1099, $999, $499) are based on USD at checkout.
Eligibility: Applicable to online orders placed during the promotion period only.
Exclusions: a). Cannot be combined with any other offers. b). Discounts do not apply to previous purchases, shipping fees, taxes, price differences, final sale items, or gift cards.
Event Dresses Offer: Enjoy exclusive discounts on a wide range of event dresses, including bridesmaid dresses, wedding guest dresses, mother dresses, formal & evening dresses, flower girl dresses, cocktail & party dresses, military ball dresses, prom dresses, homecoming dresses, graduation dresses, and ready-to-ship dresses.
Clearance Styles Offer: Save even more on clearance styles! This includes all dresses marked with the "Clearance" tag in our Clearance Collection, featuring Clearance wedding dresses, Clearance mother dresses, Clearance bridesmaid dresses, and Clearance party dresses.

Shop Now

Bundle Up to Save More

Shop matching styles for every occasion — complete your look and unlock bigger savings!

Bridal Bundle
Complete your bridal look and save more
Shop Bridal Looks
Bridal Party Bundle
Mix & match dresses for your bridal party
Shop Bridal Party
Family Bundle
Elegant look made easy and affordable
Shop Family Styles
Special Occasion Bundle
Heels, handbags & sparkle — all in one look
Shop Party Picks