2026 Black Friday & Cyber Monday Sale - 35% Discounts and More

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Get Your Cart Ready for Our Biggest Sale Ever!

Lovely, our biggest sale of the year—no, our biggest sale EVER—is just around the corner!

This is your chance to save big on your wedding dress, special occasion dresses, and more. Be sure to plan ahead and pay attention to production and shipping timelines to avoid any shipping delays.

To beat the Black Friday rush, we're also hosting a Pre-Black Friday Sale. It's the perfect opportunity to find your dream dress, get ready for any special event, and score fantastic deals on clearance styles.

Don't forget to subscribe to get the coupons in time!

Offers Are Here

Pre-Black Friday Sale (11/16 - 11/20 PST)

35% Off Orders $899+ | Code: PRE35

20% Off Event Dresses | Code: EVENT20

✧ Plus, Free Shipping $159+ (after discounts)

♡♡♡
♡ Extra 10% Off Clearance Styles. Code: Clear10

Official BFCM Sale (11/23 - 12/06 PST)

35% Off Order $899+
25% Off Order $599+
20% Off Order $299+
15% Off Sitewide, No Min
♡ Extra 15% Off one accessory with any dress purchase
✧ Plus, Free Shipping $159+ (after discounts)

SHOPPING TIPS:

Get Ready

1. Subscribe for Exclusive Coupons Subscribe Now

2. Plan Ahead – Add to Cart Early

TBD Options: Lock in sale prices now, decide color or size later. Learn more
Measurements: Prepare accurate measurements for custom styles. Guide.
Color Confirmation: Order Swatches early to confirm colors
Bridesmaid & Group Coordination: Share the sale to finalize dress and accessory choices together.
Accessories: Add accessories like veils, jewelry, shoes, or more to maximize discounts.
Stylist help: Need advice or style suggestions? Chat with us now.
Bundle Up & Save More: Shop across categories for bigger savings. See guides below!

3. Payment Tips:

Ensure funds and backup payment options are ready.
Buy Now, Pay Later: Shop Pay, Klarna, Afterpay, Affirm, or PayPal — all interest-free.

Subscribe Now

PRE-BLACK FRIDAY SALE

Offer Details

Currency: All order thresholds (e.g., $899, $599, $299) are based on USD at checkout.
Eligibility: Applicable to online orders placed during the promotion period only.
Exclusions: a). Cannot be combined with any other offers unless otherwise stated. b). Discounts do not apply to previous purchases, shipping fees, taxes, price differences, final sale items, or gift cards.
20% Off Event Dresses Offer: Enjoy exclusive discounts on a wide range of event dresses, including mother dresses, wedding guest dresses, special occasion dresses, bridesmaid dresses, formal & evening dresses, flower girl dresses, cocktail & party dresses, military ball dresses, prom dresses, homecoming dresses, graduation dresses, and ready-to-ship dresses.
10% Off Clearance Styles Offer: Save even more on clearance styles! This includes all dresses marked with the "Clearance" tag in our Clearance Collection, featuring Clearance wedding dresses, Clearance mother dresses, Clearance bridesmaid dresses, and Clearance party dresses.
Free Shipping: Enjoy free shipping on orders of $159+ (after discounts). Can be combined with the sale discounts listed above.

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Bundle Up to Save More

Shop matching styles for every occasion — complete your look and unlock bigger savings!

Bridal Bundle
Complete your bridal look and save more
Shop Bridal Looks
Bridal Party Bundle
Mix & match dresses for your bridal party
Shop Bridal Party
Family Bundle
Elegant look made easy and affordable
Shop Family Styles
Special Occasion Bundle
More Looks. More Moments. More Glamour
Shop Occasion Picks